Web design for accountants

Someone choosing an accountant is looking for competence and calm. They want to know which services you offer, what kind of clients you handle, whether you're qualified and regulated, and how the relationship works. Deadlines drive a lot of the traffic — self assessment season brings a wave of urgent searches.

The pages a accountant's website needs

Home page stating clearly who you work with — sole traders, limited companies, landlords
Service pages: bookkeeping, self assessment, year-end accounts, payroll, VAT
Sector pages if you specialise, since specialists win better clients
About and credentials — qualifications, professional body, how long you've practised
Guides or deadline explainers that answer real client questions
Contact page with a form that captures business type and turnover band

Getting the enquiry

A free initial consultation offer, plus a form that asks a few qualifying questions. Professional clients are happy to fill in more fields than a homeowner would be — use that to sort enquiries before the first call.

Mistakes we see on accountants' websites

Generic 'trusted advisors' copy that says nothing about who you serve
No mention of professional body membership
Service pages that list tasks without explaining who they're for
Nothing published about deadlines, which is what most people search for first

Questions we get asked

Does a small practice really need service pages?

Yes. 'Self assessment accountant' and 'payroll services' are separate searches, and one page trying to cover everything ranks for none of them.

Do guides and articles help?

For accountants, more than almost any other trade. Practical answers to deadline and allowance questions attract exactly the people who go on to need an accountant.

Accountants by town

Ready to talk about your accountant website?

Give me a call or send a short message about the work you do and where you cover. No sales script, just a straight answer on what would help.

07961 120956 mason@thisnerd.co.uk Send a brief